Sports Mowers · Your information
Privacy Policy
We respect your privacy. This policy explains what personal information we collect when you visit our website, contact us or enquire about our machinery and services, how we use it, and the choices and rights available to you.
Last reviewed: 21 October 2026
1. Who we are
Sports Mowers is the trading name of The Old Lawnmower Company Limited, which supplies and supports lawnmowers and related machinery for sports grounds and other customers. The Old Lawnmower Company Limited is the data controller for the activities covered by this policy.
Its company registration number is 10483251 .
This policy relates to sportsmowers.co.uk and the personal information we handle in relation to enquiries, customers and website visits.
Email: john.gregory@sportsmowers.co.uk
Telephone: 07949 026190
Business correspondence address:
The Old Lawnmower Company Limited
Trading as Sports Mowers
130 Anton Way
Aylesbury
Buckinghamshire
HP21 9HS
2. Information we collect
Depending on how you interact with us, we may collect and use:
- Contact information: your name, email address, telephone number and, where relevant, club or business name.
- Enquiry and correspondence information: details you provide about machinery, spare parts, restoration, servicing or other requests, together with our communications.
- Customer and transaction information: relevant billing or delivery details, purchases, services provided, payments and records needed to manage an order or service, where applicable.
- Website and technical information: information such as your IP address, device/browser details, pages requested and technical or security events, which may appear in hosting, security and error logs.
- Analytics and cookie information: website usage information collected through technologies described in section 6, where enabled and permitted.
Please avoid including sensitive personal information in a general sales or service enquiry unless it is genuinely necessary.
3. How and why we use your information
Under UK data protection law, we need an appropriate lawful basis for each use of personal information. The principal purposes and bases relevant to our activities are:
Where we rely on legitimate interests, we consider those interests alongside your rights and freedoms. You do not have to give us information for a general enquiry, but without contact details or relevant request information we may be unable to respond.
Some information is needed to fulfil an order or meet legal duties.
4. Where information comes from
Most personal information comes directly from you, for example when you complete a website enquiry, email us, telephone us or arrange work with us.
Technical information may be generated through your use of our website and the systems that support it.
If someone contacts us on behalf of a sports club, employer or organisation, we may receive relevant business contact information from that organisation or representative.
Where required, we provide privacy information to the individual concerned.
7. How long we keep information and how we protect it
We keep personal information for no longer than is reasonably necessary for the purpose for which it was collected, taking into account the nature of our relationship with you, whether an enquiry becomes an order, any ongoing support or dispute, and applicable legal, tax or accounting requirements.
For example, enquiry correspondence that does not lead to work is reviewed for continued relevance, while invoices and transaction records are retained for the periods required by applicable law.
Website, diagnostic and security logs are held in line with the relevant system’s purpose and retention settings.
We use appropriate technical and organisational measures to reduce the risk of unauthorised access, accidental loss, alteration or disclosure.
No internet service or method of electronic storage can be guaranteed to be completely secure.
8. Your data protection rights
Depending on the circumstances, you may have the right to:
- Ask for access to the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Ask us to erase information or restrict how it is used.
- Object to certain uses of your information, particularly where we rely on legitimate interests.
- Request transfer of certain information in a portable format.
- Withdraw consent at any time where we rely on consent, without affecting earlier lawful use.
Your right to object: You can object to processing based on our legitimate interests, subject to the legal conditions that apply.
You have an unconditional right to object to the use of your personal information for direct marketing.
These rights are not absolute and may be subject to exemptions.
To make a request, contact john.gregory@sportsmowers.co.uk .
We may need to confirm your identity before disclosing information and will respond within the applicable legal timeframe.
9. Marketing communications
If we send direct marketing, we will do so only where permitted by applicable data protection and electronic marketing rules.
You can ask us to stop direct marketing at any time by contacting us.
We will respect your objection and maintain any necessary suppression record so that we do not contact you again for that purpose.
10. Questions and data protection complaints
If you have a question or concern about how we handle your personal information, please email john.gregory@sportsmowers.co.uk and describe the issue.
We will acknowledge a data protection complaint within 30 days, look into it appropriately, keep you informed and communicate the outcome without undue delay.
You can also complain to the Information Commissioner’s Office (ICO) , the UK’s data protection regulator.
You may wish to contact us first so we have the opportunity to address your concern.
11. Changes to this policy
We review this policy when our services, technology, legal obligations or handling of personal information change.
The latest version will appear on this page with its review date.
Where a change materially affects the way we use personal information, we will provide any additional notice required by law.